Legal
Privacy Policy
This Privacy Policy explains how WatMagic collects, uses, shares and protects information when businesses use our WhatsApp marketing, automation, CRM, AI, support and analytics platform.
Effective date: October 2, 2026
Scope
This policy applies to the WatMagic website, dashboard, APIs, WhatsApp Business integrations, webhooks, campaign tools, inbox, automation, analytics and related services. Customers using WatMagic are responsible for their own notices and consents when they collect or message their contacts.
Information we collect
- Account and workspace information, such as name, business name, email address, phone number, role, login details and organization settings.
- Customer and contact information that you upload, import or create in WatMagic, including names, phone numbers, tags, segments, consent status and communication preferences.
- WhatsApp Business information connected to the platform, including WhatsApp Business Account IDs, phone number IDs, message templates, business profile information, webhook events, message status updates and conversation metadata.
- Campaign, automation and support data, such as campaign configuration, message content, templates, delivery events, replies, opt-outs, inbox activity, agent assignments and audit logs.
- Technical information, such as IP address, device and browser details, cookies, session identifiers, API logs, diagnostic events and security logs.
How we use information
- To provide, secure and operate the WatMagic platform, including authentication, workspace access, contact management, campaign workflows, automation, inbox, analytics and support features.
- To connect with Meta and WhatsApp Business Platform APIs when you authorize WatMagic to send messages, manage templates, receive webhooks, retrieve message status updates and display WhatsApp account information.
- To process customer contacts and WhatsApp messages on your behalf, according to your instructions and applicable messaging, consent and opt-out rules.
- To monitor reliability, prevent abuse, troubleshoot issues, enforce security controls, maintain audit history and improve the product.
- To communicate with you about account activity, service notices, support requests, product updates and commercial matters.
WhatsApp and Meta data
- WatMagic uses Meta and WhatsApp Business Platform permissions only for the features you enable, such as WhatsApp account connection, template management, message sending, webhook processing, delivery reporting and conversation handling.
- Incoming messages and status updates received through Meta webhooks may be stored and processed so WatMagic can show inbox activity, campaign analytics, delivery status, failures and replies.
- You are responsible for having a lawful basis and required user consent before uploading contacts or sending WhatsApp messages through WatMagic.
- WatMagic does not sell WhatsApp message data or customer contact lists.
Data retention
- We retain account, workspace, message, contact, campaign, audit and technical data for as long as needed to provide the service, meet legal obligations, resolve disputes, maintain security and enforce agreements.
- You may delete or export certain data from the product where supported. Some records may remain in backups, logs or audit history for a limited period when needed for security, compliance or operational integrity.
Your choices and rights
- Depending on your location, you may have rights to access, correct, export, delete or restrict processing of personal information.
- You can request help with privacy rights, account data, contact deletion or workspace data by contacting us.
- WhatsApp users can opt out of receiving messages according to the instructions provided in messages or by replying with opt-out language where supported by the business using WatMagic.
Security
- We use administrative, technical and organizational safeguards designed to protect personal information, including access controls, server-side provider credentials, audit logging and secure transport where applicable.
- No online service can guarantee absolute security, but we work to protect WatMagic and improve safeguards as the product evolves.
International processing
- Information may be processed in countries where WatMagic, its infrastructure providers or service providers operate. We take steps designed to protect information according to this policy and applicable law.
Children
- WatMagic is a business platform and is not intended for children. We do not knowingly collect personal information from children through the platform.
Changes to this policy
- We may update this Privacy Policy from time to time. When we make material changes, we will update the effective date and provide notice when required.
Contact us
- For privacy questions or requests, contact WatMagic at privacy@watmagic.com or through the contact page on this website.